This live (and very impressive) advert may have been for Honda but Channel 4 and Come Dine With Me also benefited from the press surrounding the stunt.

This is one commercial that won’t set fingers on that Sky+ fast forward button!

There seems to be a bit of confusion over Honda’s strapline. The advert is said by many to focus on the strapline “If it’s difficult it’s worth doing”, but the advert closes with “The Power of Dreams”.

So what does Google say when you search both brand messages?

If it’s difficult it’s worth doing - No mention of Honda on the first two pages of search results.

The power of dreams - Most of the search results, including the three images in the integrated image search, relate to Honda.

It would have been a good idea for Honda to create a landing page on their website, in anticipation of the advert, to ensure it ranked for terms like “honda advert”, “sky dive advert” and “live advert”, ready for the flurry of searches following the ad and press.