The web has generated a generation of skim readers. It doesn’t take us long to decide if we want to read the content of a web page – sometimes we just scroll through images.

Enter Virtual Presenter.  Virtual Presenter is what it says on the tin. A presenter that “presents” whatever message a brand wants to portray on a web page, taking the effort out of digesting the content by reading.

The company claims conversions for an online retail store increased 80% when they placed a presenter on the homepage.

Advent Plastics has a presenter on its homepage. Can she persuade you into buying Perspex?