If you haven’t met Vicki Snow, founder of Snow PR, then say hello to one of the most ambitious women in fashion PR!

Me with Vicki Snow at Vapiano in Soho

Vicki and I recently met up at Vapiano in Soho near Snow PR’s office.

Barely a few months old, Snow PR already boasts online store Oli, TV stylist Nicky Hambleton-Jones and sheepskin boot brand Emu as clients.

I recognised in Vicki a person that has an immense amount of passion for what she does and a thorough understanding of online retail, having been the Head of PR at home shopping group Otto.

Vicki understands how to formulate PR campaigns that positively impact merchandising and online marketing as well as brand awareness.

See my blog about how Oli’s sponsorship of On|Off at London Fashion Week impacts its online marketing