Littlewoods has rebranded and I’m very impressed.

So what am I impressed by… the Homepage is minimal in feel, giving users the option to browse product or interact with content.

Content is strong at Very. Loving Louise Roe’s street video and the VIP Loungue where customers can chat to Caprice, Simon Webbe and Miranda Levy to name a few.

Very is yet to appear in the natural listings for its own brand name, but they seem to be investing in paid search until this changes.

Well, here’s one SEO friendly link to help - Visit Very, the new online fashion store the e-commerce industry will be keeping a ‘very’ close eye on.