This week Tom Cruise launched his new website and appeard on Oprah to celebrate twenty five years of movies.

Apparently all part of a PR campaign to focus Brand Cruise on his acting and away from Scientology.

Tom has to deal with the fact that when you type ‘Tom Cruise’ into Google the third result, after his IMDB and Wikipedia profiles, is the Tom Cruise is Nuts website.

The hate site hasn’t been updated since September 2006, but it’s still up and terribly damaging for Tom’s online reputation.

The internet’s a free world so to speak, and although he could sue or have his lawyers send stern letters, it would be better for Tom’s PR machine to hire the expertise of an SEO (search engine optimisation) expert or Online PR specialist to bury anti-Tom websites.

An SEO/online PR specialist - like moi - has the know how to bury the Tom Cruise is Nuts website by elevating pro-Tom websites to the top of Google’s search results.

Tom’s people need to start linking to Pro-Tom websites from his official website. It kind of works like this…

Blogs and websites, like this one, make tomcruise.com popular by linking to it
Which means...
tomcruise.com becomes popular
So then...
Google will think websites that are featured on tomcruise.com should be popular too
This means that...
It will start to rank websites that are linked to from tomcruise.com higher in the search results than those that aren’t
Which ultimately leads to...
The Tom Cruise is Nuts website, which obviously won’t be linked to from tomcruise.com, disappearing from the top of the search results

That’s the simple version of how to stop Tom Cruise from appearing “nuts” but if you want to know more detail about the dark world of SEO I suggest you read up on it at Wikipedia!

Don’t say I never teach you anything.

Tom on Oprah