Supermarket giant Tesco are taking advantage of the growing online retail market and have just launched a new clothing website in an attempt to increase their profits yet again. 

Their website actually looks pretty decent – there’s a good mix of Tesco own labels including the up-and-coming Florence & Fred Couture, and they have also managed to sign up some strong brands like Mischa Barton, Licorish and Storm.

Tesco doesn’t hold back from bragging about he fact that it’s also recently managed to bag the prestigious title of London Fashion Week’s official sponsor. 

But will the fashionistas really abandon their beloved Topshop and ASOS to go surfing at Tesco instead? The retail analysts say yes – apparently ASOS is set to lose out big-time as Tesco takes over. 

I have to say I’m sceptical – yes I know that fashion fans are a fickle bunch, but those who worship at the altar of the usuals are unlikely to kick off their shoe-boots and go running for their supermarkets instead.

However, that said, I don’t doubt that a fair few will still be logging on to check for bargains – remember the sell-out Chloe style dress a few years back that had us all tearing round our local Tesco in a frenzy?  It’s good to know that if that ever happens again at least we can buy it at our desks.

Visit www.clothingattesco.com

Swapping Topshop for Tesco? by Nicola Paul