Who needs celebrity style when you can get the look of ‘man on the street’?

Stitsh.com launched last year

Stitsh.com features a weekly updated gallery of stylish people out and about in the UK, allowing you to click on items to buy online.

The website makes money by taking a commission of sales when you click through and buy.

It does look very London to me which I think could put off a lot of people outside of the M25 – Every town has its own style so I would like to see a more diverse range of people and the ability to browse photos by locality.

Locality and super user generate content, by local selected style spotters, could be big drivers for a service like this.

Some of the street style looks I like

Because of its “I want to see what people are wearing” and “I want to see my photo” nature Stitsh can easily grow its audience by viral marketing – local content is easy to relate to and is one of the few areas well exploited on the web.

With a local emphasis Stitsh could be used as a platform to pre-shop, where the user seeks style inspiration before shopping on the high street.

This means the model of affiliate revenue, taking a commission for every web sale, would have to be supplemented by another form of advertising.

Being local, it would make sense to have each town/city sponsored by boutiques.

With that strategy Stitsh’s challenge would be to ensure there is enough regular content for each sponsored town/city.