If you’re a designer, artist or creative type waiting to get noticed, use the web to showcase your talent.

For Lauren Luke, a rising celebrity thanks to her popular YouTube make-up tutorials, being spotted online has lead to a newspaper column and her own make-up range.

Lauren was brought to my attention last week when she appeared on Natalie Cassidy’s BBC Three series Natalie Cassidy’s Real Lives.

She is better known by her YouTube username panacea81 and can be seen on the video website offering tutorials on how to recreate beauty looks seen on celebrities, film and television.

She started making the videos to help sell make-up on eBay.

Little did she know a couple of years later that she would be formulating her own make-up range and writing a beauty column for The Guardian.