Shoe technology

Wednesday December 17, 2008 / Categories: Marketing, E-Commerce

Having looked at many trainers on various online footwear stores (research purposes) I was overwhelmed with the amount of shoe technology jargon.

I never knew so much technology was involved in designing trainers.

It all sounds so good, and I’m sure most of the technology in the trainers produces the desired effect of increased performance.

When you Google most of these technologies there are few results which are related.

Which kind of leads me to think – if this technology is real and exists, why isn’t anybody talking about it?

The And1 Strapped Mid Basketball trainer (pictured above) has built in Harmonix technology. Can you find any mention/discussion/wiki about Harmonix technology in the trainer sense?


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Daily online fashion news The Online Fashion Agency.

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