She’s busy preparing for London Fashion Week, styling shows for Romeo Pires and William Tempest, but fashion stylist and blogger Rebekah Roy recently found time to catch up with me at Vapiano in Soho, London.

I was surprised to read on Rebekah’s blog that she too is a fan of Paris Hilton and her ITV2 show Paris Hilton’s British Best Friend. It probably won’t go down in the history books as classic TV, but it certainly fills my current quota for celebrity/reality/is-this-what-our-culture-has-really-come-to television.

Rebekah wrote about how Paris wore a dress by online fashion store Lipsy because she liked it, as she does with much of her clothes, not because (as many people think) she gets paid to.

I am more intrigued as to what impact she had on sales at Lipsy.

Having a celebrity like Paris wear one of your creations is like having your book being featured on Richard & Judy.

Apparently Lipsy sent Paris their entire collection after she wore the dress meaning the online store is probably now her Best British Online Shop.

Speaking of online shops, Rebekah and I chatted about online retailers placing more importance on their visual layouts.

A/B testing and usability studies are already prevalent in online fashion but there is still more retailers, affiliate sites and aggregators can do to lay out product better – it really is in the detail and the intricacies of colour use, styling and hierarchy of products on pages.