Online retailers are constantly thinking of ways to eliminate barriers to purchase.

Shoppers do like to feel and see fashion, but the success of home shopping and the growth in online fashion retail speaks volumes.

If people are given enough textually and visually they’ll feel confident in purchasing.

One barrier to purchase is fit – we normally tend to fit into standard sizing for clothing, but when it comes to lingerie fit is more important.

That’s why online lingerie retailers have to work that little bit harder to secure a purchase.

The KnickerPicker.com website allows you to see videos of models wearing underwear available to but online from a range of stores.

You pick a model with a similar body shape, choose the lingerie, see how it looks on a real woman, then click to purchase.