I stumbled across Lookbook.nu after searching for hours on the Internet – trying to find out if I could order 24/7 Suits online.

If you haven’t heard of 24/7 Suits it’s an Italian label created by Livio Graziottin: a menswear collection, which unfortunately seems to be sold everywhere but the UK.

See the collection on the 24/7 Suits website

I found 24/7 Suits on lookbook.nu and quickly became distracted.

The premise of the site is a “street style” type of arrangement but it mainly deals with luxury brands, mixed in with the Topshop and American Apparel basics.

Designers have caught on to the lookbook.nu trend and have started posting their own collections, with website links and stockists.

Members are also able to post their own series of “looks” using different brands - so Vivienne Westwood is displayed not as a catwalk ensemble, but as a unique interpretation from a fashion-lover in Hamburg.

Genius.

‘Nu Look at Lookbook.nu’ by Amy Tipper-Hale