Matthew Williamson’s Autumn/Winter collection is available online.

After launching his flagship store in Mayfair in 2004, the company has spread to West 14th Street in New York, and most recently in the Dubai Mall.

The designer’s profile is spreading, and surely the last frontier for mass appeal is trumping the worldwide web.

What a collection to launch online with: The Autumn/Winter is a distinctive shift for Williamson, “There is definitely a moving forward, or maturing of my collections. This sleeker look reflects the more sophisticated look of my customers” says Matthew.

It’s certainly an eloquent tribute to a colder climate with luxurious furs, bejewelled warrior-like eveningwear, and a rich palette of watermelon and Kingfisher blue.

The website is perfectly polite – easy to navigate, and each viewing item has alternative views and a “you may also like” section.

Collections are easy to view and don’t take forever to download, as well as enlarging immediately if you pause in the search.

I do like the website’s design, but I can’t help feeling that the collection looses some of it’s magic.

It might be the white backgrounds and rather stark contrasts, which are user friendly but slightly sterile.

www.matthewwilliamson.com

‘Matthew Williamson Online’ by Amy Tipper-Hale