The Metropolitan Hotel has a pink party twice a year during London Fashion Week.

Fashion crowd pack the Met Bar

The event coincides with designers showcasing their collection to buyers and press at the London hotel.

The party, attended by over 300 people in the fashion industry, has already been blogged about by Bianca Pal and Liz Lamb.

There were a lot of people taking photos who will no doubt blog (or tweet) about the party after the London Fashion Week “come down”.

Enjoying the party: Me and guests

I think premium hotel brands wanting to be synonymous with fashion should encourage this type of coverage by actively inviting fashion, luxury and lifestyle bloggers and online journalists to events.

The more links the hotels get from these websites the higher their visibility will be in the search engines when people search for hotels.

Entertainment was provided by the SKIP Theatre

These blog posts and articles will also appear in the search listings when people search using brand led terms such as ‘met bar’ or ‘metropolitan hotel’.

The appearance of articles from luxury websites when searching for the brand creates positive and relevant associations with the hotel.