Schway has teamed up with London College of Fashion for an interactive look at their graduate collection.

Schway is an online mix ‘n’ match fashion site where customers can dress mannequins virtually – with both outfits and accessories, and then purchase on the retailers site.

Schway is in its early stages at the moment and needs to grow its collections for mass appeal.

The graduate collection makes up the sites most eclectic and original pieces so far, and though we get no real idea of fabric and feel for the pieces, the graphic interpretations of the clothing get the core design across.

Obviously the graduate collection is not available for purchase, but LCF have succeeded in taking their designs into the digital world, an advantage that serves both fashion lovers, and the graduates themselves.

The collaboration is set to continue with more projects on the way next year.

See the application, sponsored by Fashshot.com, in action here.

‘London College of Fashion and Schway - taking designs into the digital world’ by Amy Tipper-Hale