You can’t have escaped photos of Kara Tointon over the past few days in the new Michelle for George lingerie collection.

If you’ve read about it online (here, here and here) you’d expect to be able to buy it online.

At the time of writing this, the Michelle for George section on the George.com website shows Suzanne Shaw and the range she promoted.

No sign of the new collection modelled by Kara.

The majority of visits these articles will get is within the first few days – in this case, during that period the range hasn’t been available to buy online.

I think Asda George have been pioneering as a value online retailer (see my first Drapers blog about Asda George here), but they could have missed out on a lot of potential sales by not having the collection modelled by Kara available to buy.