Jade Cerisa Lorraine Goody.

One of Britain’s biggest reality TV success stories.

The Jade Goody brand was massive. Three highly rated reality TV shows, a salon, a best selling autobiography, a best selling perfume and numerous magazine covers. Jade had it all.

But after the Big Brother racism row, she lost it all.

But it’s 2008 and she wants it back and it looks like she’s going to get it.

She’s been signed up by John Blake for a new, updated autobiography called Jade: Living and Learning - out in October - with the publishers expecting it to sell close to the 90,000 copies that her first book sold.

And with a new perfume titled Controversial out soon, the Jade brand has every opportunity to get back what it had and more.

Who said Jade was damaged goods?

Thing is, the success of the new perfume and book aren’t really that important. What’s key for the longevity of the Jade Goody brand is that she is seen to be doing new things which get talked about more than the racism row, which is getting boring.

If she’s clever there will be something in the book that’s more salacious than the BB row, that the media can pick up on.

Look at Danielle Lloyd. Rarely does anyone mention her behaviour on Big Brother. She managed to eclipse what could’ve killed her career before it started by becoming a pin-up and dating numerous footballers - she gave the media and the public something sexier to concentrate on.

Jade helped sales of newspapers and magazines rocket and there’s nothing to say she can’t work that magic for them, and herself, again. The media is probably waiting for her to do or be involved in something that they can use to bring her back.

Nightclub rows and splits with her boyfriend won’t cut it. She’s going to have to pull something else out of the bag. Once she does, she’ll be back.