Ever wanted to know what it’s like to run the Drapers Online website? Keely Stocker has been managing the fashion business magazine’s website since the beginning of this year.

Keely, what are your main responsibilities as Digital Content Manager for Drapers?
As Digital Content Manager I am responsible for the day-to-day running of the site.

This includes uploading content and optimising with key words, links and general SEO.

I also work with the editorial and commercial teams to develop new ideas and launch new areas of the site. An example of this is Ask the Expert which is a great tool to allow users access to experts.

I am also in charge of all video content on the site including the filming and editing for Drapers own videos. On the social networking side, I have now set up Drapers, Facebook and Twitter pages which allows us access to people that might not have been aware of Drapers before.

We also have 3 groups on LinkedIn (one for Wholesalers, one for Independents and one for Etailers) where members can network with others in their specific field and start discussions which enables me to see what it is that the industry is looking for and try to provide this on our site.

Which aspect do you enjoy the most, fashion or digital media?
I would have to say both.

I love the digital side of my job because it allows me to be creative and challenges me to enhance the user experience online, but I also have a real love of fashion (especially shoes!) so what better environment to do this in?

How did you get to the position where you are now? What career steps did you take?
I started at Emap four years ago as an administrator. During those years I have always tried to show enthusiasm and initiative (even when filing!) and always volunteered for everything!

I then moved into ad operations but soon realised I was more interested in the development and content side of online which is how I moved into this role.

Myself with Keely at the Online Fashion 100 event

What advice would you give to someone wanting work experience at Drapers?
I would advise them send in their CV with as much information as possible including any previous work experience they have.

If they are given an opportunity to do work experience they should make their most of that time, meeting as many people as possible, showing eagerness to help out whenever they can and having the confidence to take on any task that is given.

And finally, what can we expect in the coming months from Drapers Online?
Drapersonline.com is going to continue to evolve over the coming months with aims to develop a clearer online prospect for specific channels and encourage more interaction on the site.

I am looking at how I can develop our Ecommece channel online to cater for this ever growing audience. We will continue to be the first to bring all the latest fashion news including breaking news updates and are planning more catwalk coverage over the coming fashion weeks.