What did you think of Online Fashion 100?
A great idea. My mum couldn’t understand why I wasn’t at number one though!

Who in the list would you most like to be stuck in a lift with?
For stealing style tips, definitely Natalie Massenet. I suppose with net-a-porter as your own private wardrobe, it’s not difficult to be well-dressed, but she always looks so effortlessly chic.

If I’m going to be there for ages, probably Maria Milano; we’re old friends, having sat next to each other for three years when she edited GQ.com and I edited Glamour.com, so always have plenty to gossip about.

You worked with My-Wardrobe on a trends channel, would you like to work more closely with retailers on content in the future?
We’re always on the hunt for new partners and have done some great partnership work this year with Wallis, Uniqlo, Lastminute.com and i-escape.com, to name just a few.

Carla Bevan is the editor of MarieClaire.co.uk

Some say in a recession sales of shoes, make-up and accessories grow faster than that of other fashion items. Do you believe this theory, and is it impacting your content plans?
Yes, definitely, it’s far easier to update your wardrobe with a few well-chosen accessories, than expensive top-to-toe outfits.

We’re ensuring we include plenty of shoes and bags in our ever-popular Buy of the Day slot and our What to Wear This Week feature. Having said that, our readers seem to love reading about dresses, too, right now.

If you could choose a fashion blogger to do your job for a day who would it be?
Tavi, of tavi-thenewgirlintown.blogspot.com - she’s ace.

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