I can’t believe no-one’s thought to do this before – the Hed Kandi ladies, those glamorous graphic body poppers should already be synonymous with Miss Selfridge: the concept is perfect.

The collection will be launched online on Monday, and available at Miss Selfridge stores. Those who register their interest online can buy a day before it goes into shops.

Graphics for the website surely won’t be an issue; Hed Kandi is one of the most fun, recognisable pop-culture peacocks, perfect for site design.

The website will be aiming for an interactive experience, and with a fairly small collection (10 dresses in total) this ought to give more scope for playful extras – catwalk shows, good soundtracks and a taste of Ibiza online.

Hed Kandi illustrator Jason Brooks will finally see his girls brought to life.

www.missselfridge.com/hedkandi

‘Hed Kandi teams up with Miss Selfridge for body con dresses’ by Amy Tipper-Hale