Guest post by Gareth Townsend, Director of Zanzan

Before Zanzan’s May 2009 launch in stores, we released the limited edition, handmade sunglasses through an exclusive online distribution deal with luxury online retailer farfetch.

We were the first new brand to achieve this accolade - the culmination of months of research into the, sometimes impenetrable, online fashion jungle. So where did we start? Right here!

We found that Online Fashion 100 was the only one-stop shop that explained the whole online fashion world as a complex commercial eco-system rather than a directory of style blogs.

We needed a real insider’s perspective to help us formulate a strategy that would get us seen in the right places.

With reference to the ‘100’ we are engaged in a systematic campaign targeting our favourite independent style blogs and the mainstream fashion sites – both distinct groups represented on Leon’s list.

The Online Fashion 100 is helping us to unscramble the networks of influence that move the online fashion world and as the brand grows we have all the information, from the list, to develop our digital strategy accordingly.

Guest post by Gareth Townsend, Director of Zanzan

Want to guest post here? email me leon [@] reallycontent.com