Carly Newnham’s final project concentrates on affiliate fashion sites and social networking. The student, who is doing a Fashion, Media & Promotion course, asks...

“Why does osoyou.com only concentrate on online promotion of the site?”

Leon says...

“Sites such as OSOYOU concentrate on online promotion simply because it’s most effective in terms of result and cost.

By marketing online they are able to attract immediate connection as the user will click to view the website. By marketing offline you’re reliant on people typing in the URL or brand name.

Where you do see websites like OSOYOU promoted offline, it is usually because they are affiliated to a magazine publisher.”

Carly also asks...

“What is a reasonable number of retailers for a start up affiliate site to have?”

Leon replies...

“Nowadays an affiliate website can start up with hundreds of retailers by using feeds. How many a website starts with depends totally on the complexity of the design, and the technology capabilities an affiliate has.”