Where Google innovates in text search Empora leads the way in visual search for fashion.

Empora.com the place to shop the uk’s top retailers

You thought shopping by shape meant body shape, but now, thanks to Empora, it can mean shopping by the shape of an item, not to mention colour and price.

How does it work you ask; Well, click ‘view similar’, on any item that you like the shape of, and Empora returns other items of a similar shape.

Take a look at this example.

Top row – shape matches.

Middle row – shape and colour matches.

Bottom row – Colour matches.

Give it a go at www.empora.com