Drapers Etail Awards 2009 at Sketch - the party and the photos

Wednesday February 04, 2009 / Categories: Drapers, Online Marketing, E-Commerce, Events

Back in December I was honoured to be asked onto the judging panel for the first Drapers Etail Awards, to celebrate the successes of online fashion stores over the past year.

Last Thursday night ASOS, My-Wardrobe.com, Mio Destino, Sarah Coggles, Schuh, Radley, Mulberry and Sole Heaven all picked up awards for their achievements in online retail.


Host Mica Paris and Drapers editor Lauretta Roberts

Hosted by singer and TV presenter Mica Paris, it was not only a night of champagne and networking but also an opportunity for movers and shakers in online fashion retail to pat each other on the back for an amazing year of growth.

The event was held at Sketch in Mayfair and some amazing dancers got the party started in style.


Dancers in monochrome set the tone for a stylish party

The team at Mulberry had permanent grins on their faces after winning Best Single Brand Etailer, as did the girls from lingerie website Mio Destino who won Best Marketing Initiative, a deserved award if any considering hours after getting it they told everyone on their email newsletter database; flawless.

The night really went to Sarah Curran and the team at My-Wardrobe who walked away with Best Etail Innovation (the click to buy in the video did it for me) and the Overall Winner Gold Award.

Here’s to another great year in online fashion retail!

Photos courtesy of Drapers Etail Awards and FashShot


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Daily online fashion news The Online Fashion Agency.

Comments

Wed 4th Feb

Hi Leon, may I take this opportunity to thank you as it seem that you chose to put my photo first from the Drapers award on your site, not sure if it was a good idea as I am sure that there were alot more colourful and interesting characters in the room, would love to have a conversation with you some time

Best regards

Val

By Val May  at  11:33 am

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