Continuing the family theme from my previous post on celebrity relatives (Kardashian vs Lohan), I thought I would show you an example of how one celebrity sibling, Danielle Brown, is using her Spice Girl sister Mel B’s name to attract attention for her own business online.

Danielle Brown, sister of Mel, former Emmerdale actress and some time OK! magazine feature, is sponsoring the keyphrase ‘mel b’ in Google’s search results.

This means every time someone searches for ‘mel b’ they are presented with an advert for Danielle’s events management company Danielle Brown Events. If someone clicks on that ad to the website, Danielle pays a small fee to Google.

This form of marketing for Danielle Brown Events will create some form of brand awareness. Indeed, I am writing about it here, others may write about it too; but it’s highly unlikely to drive awareness to the real target market of the company.

Instead it’s going to be seen by fans of Mel B and celebrity gossip hunters (I’m the former).

Danielle could certainly, with taste, use her sister’s name to increase the profile of the business. It would actually be a good way of achieving that initial trust.

The first and most important part would be to get the website up and running.

Paying for traffic to a one pager website (above) with no visual elements is a no-no.

Danielle, if you want a web marketing strategy you know where to come!