Boohoo is the online fashion store that’s going places; it’s definitely one to watch.

Boohoo.com - the online store that’s going places

It sits comfortably in part of the online shopping sphere that helped to build ASOS, and has come to popularity as the Lipsy brand moves on with higher price points.

Boohoo appeal 1: You won’t be tempted to spend more than you may want – it’s the home of the credit crunch friendly £20 dress.

Yes, you can shop by price on most online stores, but that leaves shoppers with a feeling of ‘what am I missing?’

With Boohoo, you know where you are.

Boohoo appeal 2: It’s still possible to think no-one else shops there.

You can no longer walk into a party thinking you’re the only person wearing ASOS or Lipsy – or indeed that no one will recognise it.

But with Boohoo, it is still (for the moment) possible.