Bad publicity offline has positive effects online.

By reporting ITV’s record fine from Ofcom, the BBC News website has helped ITV.com’s online rating by linking to it.

Every link to ITV.com that Google finds across the web makes ITV.com more important.

And there’s no stronger link than one from one of the UK’s most respected and high profile websites - BBC News.

with every cloud there’s a silver lining, and ITV’s silver lining in this phone scandal debacle, is a web link from the BBC.

(No link is worth a £5.68m fine, but you get my drift)