The future of fashion magazines has made me loose sleep over the past few weeks. Their demise is predicted as imminent and now the only discussions worth having are how we’re going to format it all online.

I think Fashionair.com may have it cracked. Fashionair is a new website launching in September by Spice Girl’s ex-manager Simon Fuller. Whilst we were gagging for girl power and plastic pop back in the mid nineties, the end of the noughties has bought about a more pressing need – an interactive, fashion forward and graphic conscience website.

Fashionair looks like a cut out collage of my favourite issues of Vogue. The imagery is busy without being overwhelming – you want to click on everything because it’s bright, sparkly and inviting.

Fashionair has a good use of space and colouring, and so far – no irritating pop-up ads.

Where the site really excels is on video content. They have ‘Style Council’ which is basically a fashion-shopping channel for discerning customers. The joy being that whilst the video is playing you can click on the product, which is being displayed on the site at the same time.

‘Fashion Insider’ gets some of the biggest names in fashion on the site so that we can go poking around their wardrobes and interactively living their fashionable lives.

The Personal Style section really works – items such as ‘7 Days of Chic’, with designer Saloni Lodha, takes us on a fashion guide through her holiday wardrobe – this time we can buy high street replicas of what she’s wearing by clicking on the screen.

I suspect in September Fashionair will be in every favourites bar, and the ultimate lunchtime browsing experience.

‘A preview of Simon Fuller’s Fashionair’ by Amy Tipper-Hale