Read my online marketing tips for online organic stores on E-Consultancy.com.

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The logo for the soon to launch satellite TV service freesat looks very similar to the new work-in-progress logo for Glasses Direct.

Which brand uses their logo best?

Company
Glasses Direct

What do they do?
Affordable prescription glasses, with lenses, in many styles, shapes and colours, at a fraction of the cost of those on the high street.

How does this logo represent the brand?
The colours represent the new branding concept; fun, funky and fashionable. With the shapes signifying a selection of the various glasses shapes available in its wide range.

Website
www.glassesdirect.co.uk

Company
freesat

What do they do?
Over 80 free satellite television and digital radio stations.

How does this logo represent the brand?
Fresh colours to demonstrate the fresh HD pictures maybe? I’m at a loss. This logo doesn’t scream TV service.

The Freeview logo is an example of a broadcast service whose brand logo tells the story of the product/service.

Website
www.freesat.co.uk

Glasses Direct gets my vote for representing its brand in its (soon to be) logo. Who do you think works it best? Add your comment below.

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So ASOS, formerly As Seen on Screen, has announced a 90% increase in year-on-year sales (£81m).

Does this mean they’ve got the market sewn up? Have they created a product/brand/service that fashionistas just can’t live without? And is this a web business that is simply untouchable?

Figures, numbers and a four pence increase in the company’s share price would suggest so.

Although ASOS is a business that has so far understood how web works and constantly adapts its brand, I would say there needs to be some caution when celebrating its success.

Yes, it has virtually come from nowhere to compete with bricks and mortar brands. Yes, it has picked up on a niche (celebrity fashion) at the right time and yes, it has grown into a beast that has fashion brands dying to be a part of it. But how long will it last?

I reckon ASOS is in danger of becoming the Yahoo! of the online fashion world. Not that Yahoo!, which is worth $44bn, is a failure, but it’s hardly Google - the first name in search.

Online fashion is still a growing market (as was search), and ASOS seems to be one of the first online only beneficiaries (as was Yahoo). But then will come along a product that’s bigger and better (just like Google).

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As well as a directory enquiries service, you can now call or text 118 118 to answer a question on anything with their ‘Ask us Anything’ service.

I decided to try this out by texting…

What are the three most popular fashion websites in the UK?

To which 22 minutes later I received the response…

According to the BBC, Marks and Spencer’s website has topped the fashion retail along with rivals Next and Top Shop. Thanks for texting the 118 Team.

I suspect they got the answer from this BBC News report on website usability.

Before I had time to finish reading the answer I had another text from 118 118…

The 118118 text team felt that the last answer took us longer to answer than we’d like. So this time we haven’t charged you. Please text 118118 again soon.

But I suppose my vague question warranted a vague, and slow, response. Perhaps I should have been more specific and asked “what are the top three fashion etailers in the UK by sales?”

Answer: Marks and Spencer, Next, ASOS

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Have you ever wanted to buy something and thought ‘I’ll wait until pay day’? How great would it be if you could order items online that would be billed and delivered when you get paid?

That was one of my 5 tips for online fashion stores in my latest blog on E-Consultancy.com.

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After attending the Converse Century party I thought I’d take a look at the online marketing efforts of the brand.

I had an article published on E-consultancy.com analysing the online PR of Converse’s one hundredth year marketing campaign.

Ironically my article, which includes my take on what appears in the Top 10 results of Google for the term “converse century”, is actually #1 in Google UK for that term.

Read the full article Has Converse marketed its Century milestone online? on e-consultancy.com

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If you haven’t heard of private sales where have you been?!

It’s a new and fast growing phenomenon when it comes to shopping online for designer clothing.

I have had the pleasure of working with two of the best known private fashion sales websites in the UK, koodos and Brand Alley, which is part owned by Rupert Murdoch’s News International.

I’ve just written an article for E-consultancy.com, an internet marketing and ecommerce website, explaining more on what I think makes these private sales websites work.

Read the article on private sales at e-consultancy.com

Visit the koodos website

Visit the Brand Alley website

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