Online fashion speakers at the Fashion Summit
Sunday November 01, 2009 /
The Drapers/WGSN Fashion Summit takes place this month, and I’ll be on the panel for the ‘power of the style press’ discussion with Courtney Blackman, Rebekah Roy, Colin McDowell and Ali Hall.
Drapers’s online editor Keely Stocker will be guest chairing a social networking session.
My-Wardrobe.com founder Sarah Curran, Fat Face Director Kristine Kirby, Coggles owner Mark Bage and ASOS CEO Nick Robertson will be giving invaluable advice on getting online right.
Also speaking at the summit the from online world will be Stephanie Phair from theOutnet.com, Google’s Peter Fitzgerald, Steve Robinson of M&M Direct, Vente-Privee’s Bunty Stocks and Andrew Robb of Cocosa.
See here for more information
How much content do you need to sell clothes online?
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Read my Drapers blog ‘How much content do you need to sell clothes online?’
A transactional website for Primark
Monday October 05, 2009 /
Press: Drapers - On the web this week Egfashion.co.uk
Wednesday September 30, 2009 /
See Webwatch in this week’s Drapers for my review of egfashion.co.uk.
Read the article on Drapers Online
Asositis. Excessive preoccupation with ASOS
Thursday September 17, 2009 /
Read my Drapers blog ‘Asositis; Excessive preoccupation with acquiring the qualities of ASOS’
Interview with Keely Stocker, Digital Content Manager of Drapers
Wednesday August 12, 2009 /
Ever wanted to know what it’s like to run the Drapers Online website? Keely Stocker has been managing the fashion business magazine’s website since the beginning of this year.
Keely, what are your main responsibilities as Digital Content Manager for Drapers?
As Digital Content Manager I am responsible for the day-to-day running of the site.
This includes uploading content and optimising with key words, links and general SEO.
I also work with the editorial and commercial teams to develop new ideas and launch new areas of the site. An example of this is Ask the Expert which is a great tool to allow users access to experts.
I am also in charge of all video content on the site including the filming and editing for Drapers own videos. On the social networking side, I have now set up Drapers, Facebook and Twitter pages which allows us access to people that might not have been aware of Drapers before.
We also have 3 groups on LinkedIn (one for Wholesalers, one for Independents and one for Etailers) where members can network with others in their specific field and start discussions which enables me to see what it is that the industry is looking for and try to provide this on our site.
Which aspect do you enjoy the most, fashion or digital media?
I would have to say both.
I love the digital side of my job because it allows me to be creative and challenges me to enhance the user experience online, but I also have a real love of fashion (especially shoes!) so what better environment to do this in?
How did you get to the position where you are now? What career steps did you take?
I started at Emap four years ago as an administrator. During those years I have always tried to show enthusiasm and initiative (even when filing!) and always volunteered for everything!
I then moved into ad operations but soon realised I was more interested in the development and content side of online which is how I moved into this role.
Myself with Keely at the Online Fashion 100 event
What advice would you give to someone wanting work experience at Drapers?
I would advise them send in their CV with as much information as possible including any previous work experience they have.
If they are given an opportunity to do work experience they should make their most of that time, meeting as many people as possible, showing eagerness to help out whenever they can and having the confidence to take on any task that is given.
And finally, what can we expect in the coming months from Drapers Online?
Drapersonline.com is going to continue to evolve over the coming months with aims to develop a clearer online prospect for specific channels and encourage more interaction on the site.
I am looking at how I can develop our Ecommece channel online to cater for this ever growing audience. We will continue to be the first to bring all the latest fashion news including breaking news updates and are planning more catwalk coverage over the coming fashion weeks.
Drapers Online - Ask The Expert. Send your e-commerce question in today
Monday August 10, 2009 /
This month the focus is on E-Commerce for Ask The Expert on Drapers Online.
On the panel is myself, Fadi Shuman of Pod1, Steve Robinson of M and M Direct, Andy Francis of e-style and Jane Gleadall of Biglight.
Send your question in here at Drapers Online
Drapers Blog: ‘Model vs Mannequin, which do you prefer?’
Wednesday July 29, 2009 /
Drapers Blog: ‘Will Simon Fuller’s Fashionair.com get 22m viewers?’
Monday July 27, 2009 /
Drapers Blog: ‘theOut of my size – theOutnet.com’s appeal’
Monday July 06, 2009 /
Drapers Blog: ‘Tesco will upset the online fashion retail market’
Thursday June 04, 2009 /
Why am I excited about the impending birth of Tesco’s online fashion store?
Read my latest Drapers blog, ‘Tesco will upset the online fashion retail market’
Drapers Blog: ‘Who is the Star of Online Fashion?’
Friday May 29, 2009 /
The Online Fashion 100 are now voting for the ‘Star’ of the industry, with the winner to be announced, and an award presented, at an event, sponsored by Fash Shot, next month.
Who will win?
Read my latest Drapers blog, ‘Who is the Star of Online Fashion?’
Download Online Fashion 100 for a reminder of the names.
If you’re on the list email vote100@reallycontent.com with the three names you think should win, by June 12th.
Drapers Blog: ‘14 ways to promote a new fashion label online’
Saturday May 23, 2009 /
How can new fashion labels market themselves online?
Read my latest Drapers blog, ‘14 ways to promote a new fashion label online’
Lunch with Keely Stocker & Lauretta Roberts from Drapers
Tuesday May 19, 2009 /
I recently went to lunch with editor of Drapers, Lauretta Roberts and Keely Stocker, the Digital Content Manager of the Drapers Online website.
For those of you not aware of Drapers, it’s a weekly fashion retail industry magazine being a must-read for everyone in fashion, from the up-and-coming to the retail elite.
I have written a blog for Drapers since last summer, and was on the judging panel of the Drapers Etail Awards which took place earlier this year.
The awards will be back next year, and I am told it will be much bigger as the January event was sold out and there were a huge amount of entries; proof that the e-commerce sector is booming, and a testament to Drapers that such an industry accolade is so sought after.
There may also be new award categories too, which is great, as it opens up options to online retailers.
I asked Keely if there would be a separate navigation tab on the Drapers Online website for E-Commerce, as it’s such a popular area, and she said it was being looked into.
Lauretta mentioned there is a Drapers conference dedicated to online retail planned for October, which is around the same time we should be hearing about the next Etail Awards.
